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INITIATIVES TOWARDS ENVIRONMENTAL AWARENESS AND CONSERVATION


Nature
ANNADAAN
THE BIG IDEA: Encouraged people to contribute food grains for distribution among the underprivileged.
OUTCOME: 15,000 farmers received 300 tonnes of food grains.
COMPUTER EDUCATION
THE BIG IDEA: Encouraged basic knowledge of computers, social networking platforms and e-mail to senior citizens and housewives.
OUTCOME:: Attracted more than 32,000 housewives and senior citizens.
Nature
EK PED EK ZINDAGI
THE BIG IDEA: Encourage people towards afforestation and planting trees.
OUTCOME:Planted more than 1.3 million saplings .
Nature
TILAK HOLI
THE BIG IDEA: E Encourage people to use abir and gulal instead of coloured water during Holi .
OUTCOME:More than 1,25,000 readers celebrated Holi with dry colours .
Nature
VASTRADAAN
THE BIG IDEA: Encouraged readers to contribute warm clothes to the underprivileged.
OUTCOME: Donated 1.44 lakh pieces of clothing to the victims of the J&K floods in 2014.
SAARTHAK DEEPAWALI
THE BIG IDEA: Encouraged people to celebrate the core message of Diwali by making it special for the underprivileged.
OUTCOME: A brighter Diwali for the underprivileged.
Nature
SAVE BIRDS
THE BIG IDEA: Encouraged people to provide foodgrains and water to birds during summer.
OUTCOME: Distributed more than 1 million Sakoras.
Nature
MITTI KE GANESH
THE BIG IDEA: Encourage people to bring home clay idol instead of 'plaster of paris' idol to avoid contamination of natural water bodies.
OUTCOME: In the city of Indore, the authorities have passed a law to manufacture Ganesha idols made only of clay.